Mar 11 2010
The Basic concept behind corporate gifting
Corporate gifts or business gifts are mostly given on particular occasion to employees and our most valued clients. This is normally treated as a way to express our gratitude to them. A corporate gift should fulfill two basic qualities, one that it must uphold the companys brand image and also must show how the company values its relationship with the receiver. These gifts are a good way for one to build a good rapport with their associates. Like we would spend hours on selecting the best personal gift, the same amount of time and dedication needs to be given for a business gift. The difference being that wed have to order more quantity of business gifts in comparison to that of personal gifts. But at the same time, we should not distribute too many of these gifts as then the value of distributing it to our most valued customers is lost. A promotional gift can be given to any potential customer but a corporate gift is given to a select few valuable customers. Hence, the differentiation between the two being that promotional gift are given to new or prospective clients and a corporate gifts is given to existing customers in order thank them for their valued support. Hence our budget per piece for a corporate gift can be more than that of a promotional gift as we would need a small quantity. While selecting a corporate gift, great care must be taken and some time must be spent in thinking about the right gift. This gift works as a brand ambassador, and wrong selection of the gift can tarnish our brand and reputation.
These gifts can be given out to even as employee bonuses. In order to keep our employees happy and to keep them continuously working towards the companies goal we can distribute a few of these business gifts among them. Business gifts can also be used as giveaway prizes at corporate events hosted by us.
Imprinted printed promotional products have our companys logo and probably name on it and are used as giveaway to exclusive customers. One of the best gifts in this category is apparel with company logo inscribed on it. Some of the others are imprinted picture frames, imprinted coffee mugs, water bottles, key chains, gift baskets with imprinted ribbons and so on. These imprinted promotional gifts not only work as acknowledgment of our gratitude to our clients and employees but also are a great marketing tool.