The American dream is changing, and real estate professionals are doing their best to keep up in order to sell homes. Many buyers still want a big house in an uncrowded neighborhood, especially if they have a family, but there are conditions attached now. Long commutes into the city are more of a deal breaker now than ever before, and areas without a nearby business community, parks infrastructure, or future-proof layout are generating less interest. Realtors working in the suburbs must now learn to identify and market smart growth, and a well-rounded lifestyle, as well as the old ideals of comfort and privacy.

Soaring gas prices have made the suburban commute a tough sell, but rail lines are a cheap solution in many metro areas. Cities with long-established commuter rails have upgraded their routes to accommodate growth, while cities that expanded rapidly during the mid-20th century are building new commuter lines. One example of a large center with a newer commuter line is Vancouver, BC, Canada, where an extensive line called the West Coast Express opened in 1995. An area like suburban New Jersey offers well-established commuter railways, but here too the traditional routes are augmented by new routes, such as the Morristown Line which runs 40 miles between Hoboken and Hackettstown. Real estate agents who know the rail routes in their area, and stay on top of development plans, can help more buyers find a suburban home suited to their needs.

The high-tech bio-tech industries have brought another marketing angle to the suburban home market in recent years. Many companies in these rapidly expanding sectors operate at the outskirts of large metro areas, where they can develop large campuses and research facilities employing thousands. High-tech and bio-tech professionals can live in low-density neighborhoods, and avoid a lengthy commute altogether, if they find a home near their campus. Realtors sensitive to the high-tech market will find these home searches easy to accommodate.

Other new marketing angles for suburban real estate can include high quality school districts, parks systems, improved inter-municipal planning, outdoor shopping plazas, cheaper home prices, and a larger new home inventory. Knowing what makes these areas attractive to buyers will help real estate professionals close more deals, and promote smart growth where they live.

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Posted by admin on February 27th, 2010 :: Filed under Real Estate
Tags :: Home Marketing, Real Estate Marketing, realtor tips, selling homes, suburban home marketing

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Most real estate agents want to be extremely successful.  Goals are set and then the hard work begins to reach those goals.  So what steps can you take to skyrocket your success as a realtor? Here are 7 powerful steps that will get you on the road to success:

1. Realize your Potential

In order to succeed as a real estate agent, you need to see that you have the potential to reach your goals.

2. Don’t Look Back

Everyone has failures or mistakes from the past.  To have success in the real estate industry, you need to learn from those past mistakes and learn valuable lessons from them.  After doing so, simply move forward and make better, more educated decisions from the lessons learned.

3. Dare to Dream Big

To succeed as a realtor, you need to have big dreams and aspirations.  Be honest with yourself as to what you want out of life and what you want to give of your life.  Allow your mind to dream and think big!

4. A Powerful Business Plan

Create a powerful business plan that will organize your strategies.  This plan will be the blueprint to your success.  The business plan should include prospecting, listing strategies, prospect follow up techniques, networking ideas, and ways to boost customer loyalty.

5. Don’t Give Up

To reach success as a real estate agent, you must persevere through difficult times.  Even Thomas Edison had to learn this.  When he was inventing the incandescent light bulb, it took him more than 10,000 times to get it right.  Keep striving even when the challenge seems to be overwhelming. 

6. Have an Unstoppable Attitude

You need to have determination in order to succeed as a realtor.  Be wary of close friends or family members that feel it would be better if you focused your attention in another direction or career.  Uphold your unstoppable attitude, determined to succeed.

7. Stop Complaining

You might think there is no correlation between complaining about you difficulties and success, but there is in fact a connection.  When you spend time complaining about the obstacles you are facing in you real estate career, you’re wasting so much time being negative that you are actually missing out on chances to move your career forward.  Don’t think of challenges as problems, think of them as opportunities.

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Posted by admin on February 27th, 2010 :: Filed under Real Estate
Tags :: real estate agent license, real estate salesperson secrets, realtor tips

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